In the Fall of 2024 Minute.tech's creative team was approached by Private Property's founders to overhaul their current logo design and come up with a detailed identity for launching a new clothing brand. Following the inital kick-off call, our team got to work on creating a Brand Outline to help define key elements of who Private Property is and what they aim to be such as; Purpose, Vision, Values, Voice, Target Audience, and Personality.

Once the Brand Outline was finalized, our team created a fresh design that includes a primary logo, icon, color palette, typography and a detailed Brand Guideline document putting it all together. Minute.tech is excited to continue an ongoing partnership with Private Property as the brand comes to life.