Overview:
A global community at the forefront of Techno and House music culture, 6AM Group has been promoting the ethos of 'work and rave' since 2008 from Los Angeles. Minute.tech partnered with them to develop a custom CMS web app, seamlessly delivering music culture articles to their engaged audience of 30,000 monthly viewers.
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Year:
2023
The Challenge
SIX AM Group aimed to modernize their outdated design to better engage their audience, streamline cumbersome backend workflows that constrained their authors, and preserve the SEO performance of their extensive, high-traffic article archive during the transition. Their previous setup relied on WordPress, leveraging its built-in editor, which presented limitations in flexibility and scalability. Initially, we prototyped a solution using React.js for the frontend and Firebase for the backend. However, React.js, being a "single-page application" (SPA), posed significant challenges for SEO. Recognizing these limitations, we proposed transitioning to Next.js—a promising but emerging framework in 2023. After consulting with the client, we embraced this calculated risk, confident in its ability to deliver the robust performance and SEO capabilities needed for the project’s success.
Our Solution
To build a custom CMS from scratch using Next.js within a tight timeline, we collaborated closely with SIX AM Group through weekly sprints, ensuring consistent progress and addressing questions in real time. Once the web app’s core features—such as article creation and editing—were functional, their authors began migrating key articles to the new platform. After thorough testing and preparation, we seamlessly transitioned the site to its live domain without any major issues. The result was a sleek, modern application that users embraced, offering streamlined content management, enhanced performance, and a future-ready design built to scale.
Engineered to Perform
- Future-proof build running on cutting edge tech
- Optimized for speed and scalability for thousands of users
- Bespoke robust editorial features for authors
Continuous Management
Minute.tech remains a dedicated partner in ensuring the long-term success of the platform. Our team provides continuous support through regular updates, rigorous performance monitoring, and proactive security measures to keep the system running smoothly. Beyond routine maintenance, we collaborate closely with SIX AM Group to identify and implement new functionalities that align with their evolving goals and audience needs. From integrating advanced tools to enhancing user experience, we are committed to refining the platform to maintain its competitive edge and support the growth of their vibrant community.