6amgroup.com

SIX AM Group is a prominent digital media platform that covers the diverse landscape of electronic music culture, resources, technology, and lifestyle. Their team approached Minute.tech with the goal of transitioning from their outdated WordPress system, which had become cumbersome and inefficient for their growing content needs.

The key objectives for this project were clear. First, we needed to streamline the content management process to enable their editorial team to update and manage articles with ease. Second, the website’s design had to be modernized to reflect a sleek, up-to-date look that aligned with their evolving brand identity. Lastly, maintaining and improving their SEO rankings was critical, given the high volume of existing articles driving significant organic traffic—most notably, articles like their viral Techno Viking post.

Minute.tech approached this project with a structured methodology. We began with a comprehensive wireframe, providing SIX AM Group with a clear visual roadmap of the new website layout. From there, we utilized the cutting-edge Next.js framework, deploying on the robust Vercel platform to ensure optimal performance, scalability, and security. The shift to Next.js was pivotal not only for its SEO advantages but also for its speed and flexibility—two critical factors for a content-heavy website like SIX AM Group.

In addition to the site redesign and technical overhaul, we integrated a seamless PayPal API system to support their content promotion service. This new feature allows users to submit their music for sponsored posts via a simple, automated payment and submission form. This integration enhanced the site's functionality and opened up a new revenue stream for the client.

Despite some initial challenges, such as migrating the WordPress content to a temporary domain during the transition, our team worked diligently to ensure that no SEO rankings were lost in the process. The decision to learn and adopt Next.js instead of relying on the more familiar Create React App (CRA) framework was a turning point in this project. It allowed us to deliver an experience that far exceeded the client’s expectations.

The final product is a sleek, user-friendly, and SEO-optimized digital platform that is both aesthetically modern and functionally superior. Both SIX AM Group and the Minute.tech team were thrilled with the outcome, marking this project as a significant success in our portfolio of bespoke digital solutions.